SAN JOSE, Calif – (March 2, 2010) -- GLOBAL VR and JHE Production Group have paired up to deliver one of the most exciting elements of the 2010 Sprint Experience, Sprint’s 14,400-square-foot interactive NASCAR-themed display. Housing eight motion game-cabinets custom designed for the Sprint Cup Series of races, the NASCAR Racing Games Trailer is a mecca for both NASCAR and driving game enthusiasts.



Making its way from North Carolina to Daytona Beach, Florida, the Sprint Cup Trailer opened its doors to more than 19,000 fans to reveal one of the most elaborate mobile entertainment vehicles on the road to-date.  Over the course of the Daytona event, thousands took their place behind the wheel of one of the most exciting racing games ever developed.  “The games’ trailer was a highlight for many of the race attendees,” commented Gary Dozier, Senior Director of Mobile Marketing for JHE Production Group. “It is quite a thrill for fans to be behind the wheel of this NASCAR game.  They are able to experience the rush that pros get when racing this legendary racetrack without any of the risk.  It was rewarding for us to see the excitement that these games helped generate and we’re certain that attendees will be looking for this type of entertainment at other events.

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When asked about this event, Elaine Shirley, VP Sales for GLOBAL VR stated, “It was a pleasure working with Gary and his team.  They knew exactly what they wanted which made development of these custom games a breeze.  We are thrilled that the game experience was such a hit at Daytona and we’re looking forward to the rest of the NASCAR Season.

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The Sprint Cup Trailer hit the road after the finish at Daytona and headed to Fontana, CA where the next race in the 2010 Season series was held.

Hypoluxo, FL. Benchmark Games, Inc. is happy to announce the addition of Frank Ballouz to head up its European sales and marketing efforts and activities.  Benchmark Games president, Al Kress, made the announcement.  "We are very pleased to expand our sales and marketing efforts in Europe with the addition of such a well-known and respected professional as Frank," stated Kress.  "We are anticipating an expansion of our business in this area with his involvement."

Ballouz, a graduate of Seton Hall University, brings a wealth of experience and expertise to Benchmark Games.  He brings to Benchmark some 30-plus years of international sales and marketing experience in the electronic entertainment business.  Recently, he has been vice president of sales and marketing for such companies as GLOBAL VR, Merit Industries, Atari, Nintendo of America, Namco Europe and Capcom of America.

Hypoluxo, FL.Benchmark Games, Inc.announced today it has appointed American Vending Sales (AVS- East) as an additional distributor for the Northeast for all of its products. Al Kress of Benchmark Games, Inc. and Vince Gumma, President of AVS in Chicago made the announcement jointly. "We are excited to expand our sales and distribution program with AVS - East to focus additional attention to the huge Northeastern market," stated Kress. "This allows Benchmark to continue showcasing all it products and services to the amusement facilities in this area."

AVS- Midwest is currently one of Benchmark's distributors with headquarters in the Chicago, Illinois area. "The distribution office to handle East Coast operation has been open in Clifton, New Jersey for some time now. Heading up the sales effort in New Jersey will be Sales Manager Tom Faranda," said Gumma. "Benchmark Games is a major brand and has a solid reputation in our industry."

The Chicago office will continue to be managed by Vince Gumma and Tony Shamma, VP Music/Games Sales.

Contact information for these offices are as follows: