ELK GROVE VILLAGE, IL — Paul Williams, managing director of Sega Europe, has been appointed president and COO of SEGA Amusements USA Inc. effective immediately. He remains in charge of Sega's European operations, so he'll now oversee all Sega amusement machine sales, service and merchandising in the U.S. and Europe. Williams, a 25- year industry veteran, will work from Sega's U.S. headquarters here. Rick Rochetti, who headed Sega Amusements USA for five years, has exited the company.

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