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Ecast Network Exclusively Premiers Pop Band Augustana Print E-mail
VENDING TIMES Ahead of The Times
Written by VENDING TIMES Ahead of the Times   
Thursday, 24 April 2008
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SAN FRANCISCO — Ecast Inc. said the piano- driven pop band Augustana is premiering its upcoming album on the company's location-based jukebox network. Augustana's "Can't Love, Can't Hurt" went live on April 23, nearly a week before its release in stores. The album is highlighted in promotional features including Ecast's Just Added playlist as well as an artist-dedicated interactive video loop and the New Releases video loop, which are seen by a half- million music enthusiast each week.

Since its 2003 debut album, Augustana has been gaining traction, with the help of Grammy-winning producer Stephen Short, exclusive promotions and the MySpace social network. In 2005, its hit single "Boston" from "All the Stars and Boulevards" sold a million copies, and the album reached No. 1 on Billboard's Top Heatseekers chart. The band also toured with Counting Crows, the Goo Goo Dolls and Snow Patrol.

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"Like many bands today, Augustana has built substantial buzz using online vehicles such as MySpace," reported Lisa Tiver, Ecast's senior vice-president of business affairs, who added that the music network complements online promotional campaigns targeting young adult influencers.

Most recently, Ecast launched Flogging Molly's new release, "Float," and country star James Otto's "Sunset Man." The music provider cited a recent Arbitron study that suggests its touchscreen broadband network reaches the coveted 21- to 34-year-old demographic and that Ecast patrons feel passionately about music. Seventy percent felt the Ecast platform was a good way to introduce friends and family to music that they like, the study said.
Last Updated ( Thursday, 24 April 2008 )
 
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