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Ecast Network Exclusively Premiers Pop Band Augustana | Ecast Network Exclusively Premiers Pop Band Augustana |
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| VENDING TIMES Ahead of The Times | |
| Written by VENDING TIMES Ahead of the Times | |
| Thursday, 24 April 2008 | |
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SAN FRANCISCO — Ecast Inc. said the piano- driven pop band Augustana is premiering its upcoming album on the company's location-based jukebox network. Augustana's "Can't Love, Can't Hurt" went live on April 23, nearly a week before its release in stores. The album is highlighted in promotional features including Ecast's Just Added playlist as well as an artist-dedicated interactive video loop and the New Releases video loop, which are seen by a half- million music enthusiast each week. For more of the story, visit: Vending Times
"Like many bands today, Augustana has built substantial buzz using online vehicles such as MySpace," reported Lisa Tiver, Ecast's senior vice-president of business affairs, who added that the music network complements online promotional campaigns targeting young adult influencers. Most recently, Ecast launched Flogging Molly's new release, "Float," and country star James Otto's "Sunset Man." The music provider cited a recent Arbitron study that suggests its touchscreen broadband network reaches the coveted 21- to 34-year-old demographic and that Ecast patrons feel passionately about music. Seventy percent felt the Ecast platform was a good way to introduce friends and family to music that they like, the study said. |
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| Last Updated ( Thursday, 24 April 2008 ) | |
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